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源飛寵物(001222.SZ):公司對國內市場的開拓力度正逐步加大
格隆匯 06-14 15:06

格隆匯6月14日丨源飛寵物(001222.SZ)6月13日接受特定對象調研時表示,公司目前通過在京東、天貓等電商平台開設網店的方式對公司的自有品牌進行推廣,隨着國內市場需求增長,公司對國內市場的開拓力度正逐步加大。

公司的寵物牽引用具作為時尚產品,品牌發展尤為重要,但公司國內品牌的成長仍需要一定的時間。除上海質岑外,公司近期收購了一家主營寵物處方糧的電商企業,並與一家較為成熟的電商企業達成合作,成立了以國內市場為主的新電商公司。通過增加運營店面數量,加大力度建設線上運營渠道等方式,利用相對成熟的線上運營模式及豐富的銷售經驗提高公司國內市場佔有率,吸引更多的流量,以線下以及線上相結合的方式擴大國內市場銷售,從而快速建立品牌認知度,帶動自有品牌的發展。

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