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青鳥消防(002960.SZ):久遠品牌收購時就是一個直銷的品牌,這幾年增速很快
格隆匯 06-14 07:44

格隆匯6月14日丨青鳥消防(002960.SZ)舉行路演活動,問答環節中,就“青鳥和久遠品牌未來的發展戰略?未來有沒有可能把久遠的銷售模式從直銷改為經銷?”

公司回覆稱,久遠品牌收購時就是一個直銷的品牌,這幾年增速很快:一方面是此前的基數相對較低,一方面是青鳥端的技術賦能,一方面是靈活的激勵機制釋放了很強的活力。公司的規劃是未來3年久遠品牌做到10億收入。這個規劃是比較清晰的,但是到10億+規模之後,久遠目前還需要做很多的功課,包括平台化發展、人員的調優、企業文化、技術升級等等。至於將來久遠會不會轉變為經銷,這個大概率不會,因為這個和企業基因有關。

未來,久遠以通用報警為主線,而青鳥定位在國內行業端,這部分久遠涉及相對較少,品牌認知度不同,存在品牌區隔、模式區隔。同時在高端場景方面,進一步引入美安品牌做區隔,這本身也有解決客户認知端有固化的考量。

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