天佑德酒(002646.SZ):全力開發晉、陝、豫市場,打造全國第二根據地及第二增長曲線
格隆匯6月13日丨天佑德酒(002646.SZ)接受機構調研、現場參觀,就“公司未來經營方向是怎麼樣的?從哪裏找營收?線上未來的數據是如何呢?如何讓消費者更好的認識和認可天佑德品牌?”
公司回覆稱,公司未來經營方向。企業的營收體現在企業運營中增長邏輯,區域規劃、產品結構、營收模式、執行到位等方方面面。2023年的規劃是重點以“紮根青海、拓展西北、佈局全國”為市場佈局方向,牢牢守護青海大本營市場,並依託青甘一體化戰略逐步輻射站穩新疆、寧夏等西北市場,同時全力開發晉、陝、豫市場,打造全國第二根據地及第二增長曲線。
從哪裏找營收。第一,區域拓展,有計劃、聚焦,省外市場重點打造晉陝豫,希望今年業績有所突破;第二,通過品質提升,提升價值,達到價格提升;第三,紮根青海,抓好大本營,全價格帶覆蓋;第四,新的模式創新引進,比如1+3N模式。第五,對競品進行鍼對性的研究與應對。
線上未來數據。線上業務主要就是中酒、電商、直播,公司今年在直播帶貨方面也做了調整。
天佑德品牌的認知與認可。很多人知道青稞酒,而不知道天佑德,其實青稞酒代表天佑德,天佑德就代表青稞酒,兩者之間是可以畫等號的,也唯獨天佑德可以與青稞酒畫等號。基於把這個等號做的更實,公司會做產區優勢、工藝優勢、原糧優勢,在這三個方面努力做工作,讓全國的消費者更進一步的去深度瞭解天佑德與青稞酒的關係。未來公司在營銷推廣、營銷宣傳、營銷傳播方面,會加強天佑德品牌的傳播,比如內容傳播方面,包括我們的直播帶貨過程中,並不非得帶貨,而是在直播過程中將天佑德品牌的知識點傳播出來。
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