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屈臣氏:零售及製造商須靈活應變以應對消費者行為改變
阿思達克 06-12 16:52
屈臣氏集團(亞洲及歐洲)行政總裁倪文玲出席消費品論壇全球峰會2023時表示,現今世代消費者變得更加情感化、不可預測、更有教養和更具社會意識,對選擇及優惠需求提升,忠誠度卻下降,經營業務變得越來越困難及複雜,隨著消費者行為不斷改變,零售商和製造商需要靈活迅速應變。 她透露,過去幾年疫情帶來前所未有的挑戰,但集團未有停止發展步伐,繼續不斷擴展及增長。與2019年疫情前相比營運市場增加3個,包括阿聯酋、卡塔爾和沙特阿拉,達到28個,而全球店舖數目亦擴展至超過1.61萬家,全球會員數目從2019年的1.37億增加到今年的1.48億,展現出集團具強大適應力及高度靈活性。
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