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錢江摩托(000913.SZ):貝納利品牌在國內和國際的品牌底藴好,有歷史沉澱
格隆匯 06-09 08:08

格隆匯6月9日丨錢江摩托(000913.SZ)接受機構調研,交流環節中,就“公司重啟Benelli的策略是怎麼樣的?”

公司回覆稱,貝納利品牌在國內和國際的品牌底藴好,有歷史沉澱,當前在產品更新和品牌運作上存有不足,因此主要措施還是加強產品的投入和品宣的推廣。產品上後續會着重推出高質量新產品,努力打造高排量、高配置、高品質的產品標杆;渠道上走精品店路線,提升門店的營運能力,提升品牌推廣和活動開展能力;公司和渠道方面也會投入更多資源到品宣上,通過多種措施,讓品牌活躍起來。

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