錢江摩托(000913.SZ):Q是最高等級的店,一般為佔地500平方以上的旗艦店
格隆匯6月9日丨錢江摩托(000913.SZ)接受機構調研,交流環節中,就“渠道方面,請問QJMOTOR現在渠道是什麼情況?”
公司回覆稱,公司渠道有兩類網絡,分別為Q網和E網,兩種網絡中又分別分為Q、J、M、R、O五個等級。網絡介紹:Q網主要銷售跨騎車,E網主要銷售踏板車和電動車,以及特許售賣的車型。
等級介紹:其中Q是最高等級的店,一般為佔地500平方以上的旗艦店;J店要求300平方以上旗艦店,兩者都是地級以上的旗艦店;M店是縣級具備一定形象的混賣店;R店是縣級專賣店;O店是鄉鎮混賣店,M、R、O店主要重於渠道的下沉。
2023年Qjmotor渠道推廣策略主要是提升店效的同時,下沉渠道為主,總體上渠道數量較2022年提升200家以上(不包括O店),目前總量達到1100家左右,這也是公司推進差異化小排量銷售的需要。
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