捨得酒業(600702.SH):力爭通過2-3年時間讓捨得酒成為互聯網營銷渠道最受消費者喜愛的老酒品牌
格隆匯6月8日丨有投資者向捨得酒業(600702.SH)提問:公司2023年在電商銷售方面的具體措施?
捨得酒業回覆:公司未來持續加強互聯網營銷渠道建設,將按照“一個增加、兩個優化、四個加強”的模式持續提升運營能力,力爭通過2-3年時間讓捨得酒成為互聯網營銷渠道最受消費者喜愛的老酒品牌。具體措施為:一個增加,持續增加分銷渠道建設,讓更廣泛的人羣通過互聯網的多種平台接觸和購買捨得、沱牌系列酒;兩個優化,持續優化產品結構,構建互聯網營銷產品矩陣,推出更多具有流量的網紅級大單品;持續優化運營模式,對消費者引流及效果投放進行精細化管理,提高市場聲量和佔有率;四個加強,加強人才隊伍建設,加強站內營銷及平台級合作,加強增量渠道及重點渠道運作,加強私域會員精細化運營。
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