古越龍山(600059.SH):擬將中央酒庫直播基地打造成達人溯源基地
格隆匯6月6日丨有投資者向古越龍山(600059.SH)提問,“公司應該加大抖音自媒體推廣,與網紅合作,拋棄過時思想,擁抱互聯網+營銷策略才能把產品銷路打開!”
古越龍山回覆稱,公司注重互聯網+營銷,在淘寶、抖音、快手等平台開展直播業務,擬將中央酒庫直播基地打造成達人溯源基地。公司與頭部MCN機構合作,借力明星、網紅、達人通過直播、短視頻等多渠道方式擴大品牌影響力和文化輸出,效果顯著。
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