口子窖(603589.SH):目前口子窖兼系列價格健康穩定
格隆匯6月6日丨有投資者向口子窖(603589.SH)提問,“請問公司新推出的兼10,零售指導價320~330,原口子10年零售成交價才220~230,差了100元,包括茅台在內,沒有哪家次高端能一次性把某產品零售價提50%,而銷售不受到巨大影響,消費者肯定用腳投票,這兩個價位跨度太大,已經不叫升級,是不同名字不同品質不同價格帶的產品,還不如直接單獨作為新品上市,把口子10年升級成口子11年,提價10%,公司的營銷總是讓人不放心。”
口子窖回覆稱,公司於今年二月份正式推出口子窖“兼系列”產品,核心是為了突出口子窖的品牌特色與產品香型特點。目前口子窖兼系列價格健康穩定,兼10成交價格穩定在350元/瓶左右,兼20成交價格穩定在550元/瓶左右,兼30成交價格穩定在1200元/瓶左右。對新老產品的運作節奏上,老產品採取老辦法,新產品新辦法。目前優異的產品品質是渠道終端與市場對兼系列產品良好的評價。
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