報喜鳥(002154.SZ):報喜鳥在眾多傳統商務男裝品牌中率先實現品牌年輕化、時尚化的轉型升級
格隆匯6月6日丨報喜鳥(002154.SZ)接受機構調研及現場參觀,問答環節中,就“報喜鳥西服主要定位是商務和婚慶嗎?”
公司回覆稱,報喜鳥品牌堅持西服第一品牌戰略,在商務、婚慶西服的基礎上,不斷推陳出新,推出輕正裝、運動西服等新品類,適應消費者着裝休閒化、時尚化、年輕化的需求,啟用全新品牌代言人、升級第十代終端形象、加強購物中心和時尚百貨的進駐等,報喜鳥在眾多傳統商務男裝品牌中率先實現品牌年輕化、時尚化的轉型升級,30歲以下消費者佔比提升了10%以上。其中公司於去年推出的全新運動西服系列,採用輕量零壓工藝,更具舒適、易搭配、易打理,適用於會議、商旅、休閒等多場景,自上市以來銷售情況良好。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.