億道信息(001314.SZ)：最新款MR整機產品在五月底美國硅谷舉辦的著名行業大會AWE2023上亮相
格隆匯6月5日丨億道信息(001314.SZ)於2023年6月1日13:30-14:30參加路演活動，問答環節中，就“6月蘋果可能發佈MR產品，給公司MR業務帶來的影響？XR業務行業空間如何？”，公司回覆稱，公司對於XR業務佈局較早，2015年即成立子公司億境虛擬專注於XR領域，經過多年來的培育及投入，公司XR業務近兩年成長迅速。結合多種傳感器和具體應用場景，XR業務公司推出了VR/MR一體機、遊戲一體機、輕便化VR glasses眼鏡、工業AR頭盔、一體式及分體式AR眼鏡、運算單元等多種產品。
公司看好並積極佈局MR賽道，21年底就開始規劃並研發MR產品，並不斷積累相關經驗，最新款MR整機產品在五月底美國硅谷舉辦的著名行業大會AWE2023上亮相。億境本次亮相發佈的MR新品為最新研發的XR產品，使用最新一代高通驍龍XR2+平台，搭載高通最新LA1.2基線、支持OpenXR標準、具備頭6DoF手6DoF、手勢識別、眼球追蹤、VST(採用雙1600M彩色攝像頭實現)、IPD無極調節；2160*2160雙屏高清分辨率，超大105°FOV，而且應用特色MR穿戴方案，符合人體工學設計穿戴舒適，解決長時間佩戴不舒服等行業痛點，且支持穿戴可更換，可滿足眾多行業客户、品牌客户、快速定製需求。新品可廣泛的應用於在線教育、虛擬會議等多元、豐富的應用場景。
從發展階段來看，目前XR產業仍處在行業發展初期，尤其是2023年，各主要廠商多款新品有望相繼面世，包括Meta的Quest3、蘋果MR等，新品發佈有望提升市場對於XR產品的認可及接受度，促進XR產品供應鏈的成熟和應用場景的普及，從目前的影音遊戲場景為主到教育、醫療、社交、文旅、工業等應用場景並重，全方位培育用户消費習慣，帶動行業需求的穩步增長。隨着蘋果等巨頭可能進入XR行業及AIGC技術引導內容產業發展提速，XR業務未來前景可期。
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