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《大行報告》大和下調嗶哩嗶哩(BILI.US)目標價至25美元 評級「買入」
大和發表報告指,嗶哩嗶哩(BILI.US)首季月均活躍用戶數(MAU)按年增長7%,較上季增長20%放緩。管理層將此歸因於其專注於日均活躍用戶(DAU)增長策略,因能更好地反映變現潛力。由於廣告業務表現仍然好過同行,而且在未來幾個季度推出的《賽馬娘》和其他12款遊戲可能會帶動遊戲收入在第三季度重新加速,因此該行預計嗶哩嗶哩收入將在今年下半年出現回升勢頭。 該行表示,將嗶哩嗶哩今年至2025年收入預測下調3至6%,以反映考慮到MAU放緩以及直播和VAS收入增長的速度低於預期,將嗶哩嗶哩(BILI.US)目標價由28美元調低至25美元,評級「買入」。
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