海昌海洋公園(02255.HK)與東映動畫簽署許可使用協議以使用電視動畫《航海王》作品開展一系列商業合作
格隆匯6月2日丨海昌海洋公園(02255.HK)公吿,董事會欣然宣佈集團於近期與東映動畫企業有限公司("東映動畫")簽署許可使用協議,內容有關使用電視動畫《航海王》作品開展一系列商業合作。
根據許可使用協議,獲東映動畫許可,本集團將在旗下位於上海和大連的主題公園內,在包含2D/3D裝飾、展示的商品銷售區域、餐飲區域,使用電視動畫《航海王》作品及形象,許可期自2023年6月10日起,為暑期秋季期間限定主題快閃店。
東映動畫是電視動畫《航海王》作品的着作權人,擁有電視動畫《航海王》作品(含角色形象)的着作權,以及向第三方許可的權利。
董事會認為,電視動畫《航海王》作品是全球非常知名的IP,電視動畫於1999年10月20日起在富士電視台開播,在日本及中國市場都有龐大的粉絲羣體及IP影響力。
此次與電視動畫《航海王》合作,是集團IP戰略重要的佈局,將集團獨具特色的極地海洋文化與電視動畫《航海王》有機結合,豐富上海及大連公園產品序列,提升遊客遊玩體驗感,進一步釋放園內的消費潛力。
通過粉絲效應及文化的賦能,讓公司的主題公園的消費具有更長久的效應及更好的議價能力。
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