金徽酒(603919.SH):目前公司核心產品市場動銷情況符合公司營銷規劃
格隆匯6月2日丨有投資者向金徽酒(603919.SH)提問:今年線下消費市場逐漸好轉,上半年公司核心產品的市場動銷情況如何?
金徽酒回覆:尊敬的投資者您好,非常感謝您對金徽酒的關心與支持。2023 年以來,白酒消費場景逐步恢復,大眾消費和宴席場景恢復較好,商務場景正在有序恢復。公司世紀金徽系列、柔和金徽系列、能量金徽系列產品在宴席、大眾消費場景,金徽年份系列在商務消費場景中廣受消費者青睞。公司堅持 C 端置頂,大力開展消費者運營工作,抓好渠道動銷,目前公司核心產品市場動銷情況符合公司營銷規劃。謝謝!
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