《大行報告》花旗下調嗶哩嗶哩(BILI.US)目標價至24美元 評級「買入」
花旗發表報告指,嗶哩嗶哩(BILI.US)首季MUA按季收縮3%。管理層解釋指用戶參與現在是一個優先事項,因為它與貨幣化更為相關,並預計DAU(平均日活躍用戶)將繼續增長,MAU則保持穩定。集團第二季的收入勢頭或仍然疲軟,但料將在下半年回升,因為或會在暑假期間發布主要的新遊戲,而增值服務(VAS)的更多內容將在下半年發布,而廣告增長或會隨著經濟的逐步增長而提前加快恢復。
該行表示,由於集團轉向利潤率更高的業務和持續的成本控制,虧損收窄似乎或會持續,將集團2023至25財年的收入預測分別下調3%、4%及4%,以反映新遊戲的延遲發布,目標價由28美元下調至24美元,維持「買入」評級。
花旗提到,嗶哩嗶哩收入增長勢頭暫時減弱,但預計隨著下半年推出新遊戲,可成為催化劑而令收入有所改善。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.