華夏視聽(01981.HK)與藝人訂直播電商獨家協議 合作費4,380萬人幣
華夏視聽(01981.HK)公布,通過其綜合聯屬實體華夏優品及東陽華夏與獨立第三方經紀公司、戚薇及兩名經紀人訂立獨家合作協議,根據協議,訂約各方同意就戚薇及其配偶的藝人經紀及電商直播經紀進行獨家合作,合作費為4,380萬元人民幣。
根據獨家合作協議的條款及條件,經紀人與集團亦已訂立增資協議,根據協議,華夏優品的註冊資本將增加,且經紀人同意向華夏優品合共出資45萬元人民幣。於註冊資本增資完成後,華夏優品將由東陽華夏持有70%,及由經紀人持有30%。各經紀人已分別成為華夏優品的總經理及副總經理,而經紀人的原有直播電商團隊亦已併入華夏優品團隊。
戚薇是內地的知名演員及歌手,並且目前在一社交平台擁有近2,000萬粉絲。戚薇女士是早期進入直播電商行業的藝人之一。經紀人與戚薇女士合作超過15年。
鑒於中國影視行業目前面對的挑戰及不確定性,集團正將高等教育(傳媒及藝術)及職業教育以及影視製作業務擴展至直播電商業務。因此,此次與有關藝人合作是集團的一個重要里程碑,並有望為集團帶來新的增長動力。
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