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《新股消息》周杰倫概念股巨星傳奇(06683.HK)明日起招股 入場費逾3,181元
阿思達克 05-30 18:27
IP營運及新零售公司巨星傳奇(06683.HK)公布招股詳情,計劃明日(31日)起至下周一(6月5日)招股,料於6月13日上市,擬於全球發行逾1.26億股,當中香港公開發售佔一成,國際發售佔九成,每股招股價介乎5.5至6.3元,集資最多近7.98億元。每手500股入場費約3,181.7元。獨家保薦人為民銀資本。 是次IPO引入網龍(00777.HK)及投資者張源旗下Blink Field為基石投資者,分別認購300萬及1,500萬美元等值股份。 董事會主席兼執行董事馬心婷表示,直播料將成為未來電商行業的主要發展賽道,公司將透過多頻道聯播網(MCN)持續提升品牌曝光率,並將推出更多不同種類的健康管理及護膚產品,透過專有直播賬號進行銷售。 被問到公司IP及新零售業務均與周杰倫等藝人有較高關連,她強調藝人是公司重要資源,但在經營上更看重IP賦能品牌,相信最終自有品牌可獨立發展。 執行董事兼首席財務官賴國輝補充,公司一直有與不同藝人洽談合作,上市後預期會與更多內地及港台藝人達成合作,在選擇藝人時標準會較嚴格,相信可規避業務負面風險,亦不會依賴單一藝人。他又指,巨星傳奇於國內各平台擁有約2億粉絲,過去一直在增加IP業務儲備及增加自有品牌產品SKU,目前首要目標是將粉絲基礎及流量轉化變現。
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