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《大行報告》大和:東方甄選(01797.HK)旗下「美麗生活」單日GMV創新高 料可受惠電商節
阿思達克 05-30 15:49
東方甄選(01797.HK)今日股價逆市向上,最新報27.2元升6.3%。大和發表報告表示,迎來「618」電商節銷售期,東方甄旗下「美麗生活」直播間於5月27日(周日)的商品交易總額(GMV)單日創下8,000萬人民幣的新高,公司旗下六個渠道的GMV共9,000萬人民幣,錄自去年12月28日以來新高。 該行料即日起至6月18日,東方甄選旗下美妝、家紡、家電等品類特賣活動將令「美麗生活」渠道單日GMV有所提升。 大和基於東方甄選於2023財年下半財年(即2022年12月至2023年5月)表現,估計公司於下半財年GMV介乎53億至56億人民幣,該公司將於8月公布2023財年(截至今年5月底止年度)業績,市場料東方甄選全年度盈利增長預測升27%。該行維持對東方甄選「持有」投資評級。(wl/k) ~
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