燕京啤酒(000729.SZ):目前漓泉啤酒主要銷售區域在廣西
格隆匯5月30日丨有投資者在投資者互動平台向燕京啤酒(000729.SZ)提問,“貴公司的漓泉啤酒廣東,廣州地方很受歡迎,為什麼公司在這邊不大力開發客源,很多人想買,也不知道怎麼樣買。”
公司回覆稱,燕京啤酒(桂林漓泉)股份有限公司是燕京啤酒控股子公司,釀造出“持久新鮮、極致醇淨、香氣優雅、絕不上頭”的全生態啤酒給廣大消費者。漓泉啤酒是燕京啤酒重點打造的區域品牌之一,主導產品包括漓泉1998特釀系列、漓泉全生態系列、純生啤酒系列、精釀啤酒系列及燕京U8等,目前漓泉啤酒主要銷售區域在廣西,同時在貴州、湖南、廣東和海南等省份正在開發,其中在廣東市場,漓泉啤酒銷量保持了兩位數的高增長率。 公司正在不斷完善銷售網絡,持續加強市場開發體系建設,加大區域市場深耕力度,積極佈局,為廣大消費者提供更優質的產品和更完善的服務。
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