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特一藥業(002728.SZ):公司的營銷模式主要為經銷商模式
格隆匯 05-29 15:22

格隆匯5月29日丨有投資者在投資者互動平台向特一藥業(002728.SZ)提問,“請問公司目前的銷售渠道有那些?是否在開拓新的銷售渠道跟客户資源?”

公司回覆稱,公司的營銷模式主要為經銷商模式。其中:①中成藥和化學藥製劑方面,屬於OTC藥物的品種,主要通過經銷商進入藥店和診所,同時逐步提高對大中型連鎖藥店、基層診療等終端的銷售比重;屬於國家基本藥物和處方藥物的品種,通過經銷商配送進入醫院、診所等。②化學原料藥及化工產品方面,部分直接銷售到終端客户(生產廠家),部分通過經銷商銷售。後期,公司將由經銷商模式逐步轉向經銷和公司直接到零售終端的銷售模式,提高營銷渠道的積極性,從而進一步擴大公司的銷售規模。另外,公司將積極參加集採和醫院的招投標工作,增加公司產品營銷渠道,同時加大與相關網上平台的合作,開發新的營銷渠道。

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