飛亞達(000026.SZ):名錶品牌分化趨勢日趨顯著,頭部品牌需求強勁,品牌力優勢更加凸顯
格隆匯5月26日丨飛亞達(000026.SZ)於2023年5月24-25日接受機構調研,問答環節中,就“名錶消費目前有什麼變化趨勢?”,公司回覆稱,從品牌結構上看,瑞表全球銷售均價在過去五年呈現明顯上升的趨勢,中高價位段品牌整體表現更加堅挺。同時,名錶品牌分化趨勢日趨顯著,頭部品牌需求強勁,品牌力優勢更加凸顯。
從人羣結構上看,名錶消費人羣不斷年輕化,目標客羣年齡段逐漸拓寬。同時,隨着消費者自我意識不斷增強,消費動機逐漸演變為以自我獎賞、社交需要為主,消費日趨個性化、理性化。
在此背景下,“亨吉利”名錶零售業務將持續推進品牌及門店結構升級,深化數字化零售系統應用,加強顧客拓展及維護,提升顧客粘性。
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