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華潤雪花啤酒與美團閃購戰略合作 冀打造平台內年銷10億品牌
華潤啤酒(00291.HK)旗下雪花啤酒公布,近日與美團閃購正式達成2023年度戰略合作,雙方將在啤酒新趨勢、細分產品結構、擁抱新渠道、供給優化等多個方面深入合作,探索外賣營銷、人群營運等多種新合作模式。 美團閃購將助力華潤雪花啤酒成為平台內年銷售額10億品牌,共同提升啤酒品類在平台內的銷售增長,打造行業標竿。
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