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《大行報告》大和:美團-W(03690.HK)在港外賣平台KeeTa比Deliveroo及Foodpanda更具價格競爭力
阿思達克 05-23 10:19
大和發表報告指,美團-W(03690.HK)在港外賣平台KeeTa比Deliveroo及Foodpanda更具價格競爭力,維持「買入」評級,目標價205元。 報告指,截至2021年11月,Foodpanda香港市場份額為51%,Deliveroo則為46%。大和預計短期內競爭會加劇,因為KeeTa更具價格競爭力。KeeTa為個人提供物超所值套餐,讓他們可以由60元起訂餐,並包括送貨費。 該行比較了Deliveroo和KeeTa的最低訂單費、送貨費和平台費。例如點一份美心MX的套餐,KeeTa的最低訂購費是70元,配送費8元,而Deliveroo最低訂購費是75元,配送費是16元。該行又點了一份魚蛋面作比較,KeeTa的總費用是86元,Deliveroo是92.2元,Foodpanda是93.6元,差別主要來自於Deliveroo的最低訂購費和Foodpanda的配送費。 報告指,美團據報已向KeeTa投資10億元。由於目前香港的訂單密度可能較低,大和認為每個訂單的配送成本將高於內地用戶補貼。但由於香港市場細,不擔心虧損問題,相信香港是美團在向東南亞等海外市場擴張之前的第一個試點城市。
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