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雲南白藥(000538.SZ):齒説紅白口噴增速迅猛,短期內該單品銷售收入突破千萬,問鼎抖音平台多項榜單第一
格隆匯 05-19 16:42

格隆匯5月19日丨雲南白藥(000538.SZ)於2023年5月18日接受機構現場調研,問答環節中,就“口腔護理品牌“齒説”在2022年有何經營亮點?”,公司回覆稱,口腔智護業務單元致力於成為口腔智護方案提供商,報吿期內公司上線“齒説”(ToothTalk)口腔科學專研品牌,產品包括:智能電動牙刷、衝牙器、個性化刷頭、漱口水、凝膠、口噴等。齒説品牌通過消費者洞察、產品開發、產品上市、產品推廣四位一體快速迭代打造爆品,齒説紅白口噴增速迅猛,短期內該單品銷售收入突破千萬,問鼎抖音平台多項榜單第一。齒説品牌通過“i看呀”小程序連接C端用户,精準進行私域運營。“i看呀”定位為口腔諮詢服務平台,為用户提供更便利的線上口腔科普、諮詢及預約治療服務。

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