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新華網(603888.SH):智雲發佈了首個AIGC驅動的元宇宙系統“元卯”

格隆匯5月18日丨有投資者向新華網(603888.SH)提問:請介紹公司在生成式AI方面的戰略佈局和落地點。

新華網回覆:公司參股公司新華智雲在數字人方面具備優勢,智雲發佈了首個AIGC驅動的元宇宙系統“元卯”,主要包括數字人、數字內容和數字場景三個方向。並稱“元卯”,可以秒級合成數字人視頻,價格低至1元/分鐘。用户還可通過照片極速合成自己的2D或者3D數字分身,錄製幾分鐘即可合成自己的數字聲音。

智雲目前的產品以媒體大腦、數字文化操作系統為總集,細分為MAGIC短視頻生產平台、智慧融媒系統、智能媒資系統、數據中台、速報通輿情繫統、元卯元宇宙系統,雲上新聞中心,微錄客個性化活動視頻、智能金融短視頻生產平台,服務於媒體、文旅、會議、金融等垂直領域用户。

我們的虛擬數字人“筱竹”在傳統文化宣傳、城市形象和企業品牌推廣等領域嶄露頭角, 先後登上《昕薇》雜誌封面、井岡山論壇、DELL科技發佈會等。“筱竹”已經接到多個品牌聯動營銷、城市形象推廣等類型的合作需求。後續將以與中華文化相關主題合作為主要方向,面向政府部門、非遺機構、文旅行業、國潮品牌、科技品牌等客户羣體,廣泛開展定製化合作、互動合作。

2022年新華網率先把元宇宙從概念引領到台前,與一汽紅旗聯合共創,打造了Web 3.0時代的開放元宇宙標杆案例:全國首個汽車元宇宙社區——紅旗元宇宙社區,開啟了央媒+央企戰略攜手領跑元宇宙產業的探索實踐,一汽紅旗元宇宙匯聚了數字人、NFT、遊戲、展廳、發佈會等極具特色的數字功能,不僅深入融合了現實實體與虛擬場景,更讓人看到了元宇宙世界中數字內容生產供給的潛力。今年3月,新華網發佈了元宇宙賦能計劃及新華網元宇宙頻道上線。

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