萬達電影(002739.SZ):2023年計劃新建10-20家優質影院、新開業輕資產影院50-60家
格隆匯5月18日丨萬達電影(002739.SZ)於2023年5月17日15:00-16:30召開2022年度網上業績説明會,問答環節中,就“公司2023年的經營發展計劃是什麼?”,公司回覆稱,2023年是政策放開後的第一年,在國家和行業政策支持下,公司將緊抓行業復甦機遇,根據年初制定的經營計劃做好各板塊經營業務,以利潤為導向,努力提高經營業績。1、放映端,公司將以客户和會員為核心,通過萬達電影APP、私域運營、異業合作、抖音等線上平台直播、打造人氣影城、開展預約放映等營銷方式全力拉動票房和人次增長,多渠道創收;影院建設方面,公司將繼續優化影院發展標準,計劃新建10-20家優質影院,減少資本支出,提高直營影院資產質量和盈利能力,同時新開業輕資產影院50-60家,穩步提高輕資產管理收益,不斷提升公司市場份額和行業影響力。
2、內容端,公司將主控項目運營,確保重點影片上映和項目開發,積極佈局重點檔期;同時加速推動劇集排播,以銷定產推進製作,加強管控項目成本,提高項目投資收益。
3、公司將以影院終端優勢為核心,以內容生態鏈為依託,打造萬達宣發體系,構建自身宣發力量,積極探索創新宣發模式,助力優質內容票房最大化。
4、除此之外,面對市場可能存在的不確定性,公司將持續加強精細化運營,降本增效,進一步提升經營效率。
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