新經典(603096.SH):構建多平台推廣能力
格隆匯5月17日丨有投資者向新經典(603096.SH)提問:公司未來對於銷售和費用端是如何規劃的?
新經典回覆:公司積極推進營銷、銷售體系的融合與變革,提升精細化運營能力,從維持產品的長期生命週期出發制定市場營銷策略,推動內容的多元化和精準化傳播,構建多平台推廣能力,保障主營業務高質量發展,2022年主營業務毛利率48.76%,同比增加1.35個百分點。隨着行業渠道的分化,公司基於渠道特點制定差異化的產品策略,及時跟蹤產品上市後的市場反饋,加快調整後續營銷和價格策略,動態推進營收、利潤和庫存週轉的良性發展。
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