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新經典(603096.SH):將積極推進少兒類營銷、銷售體系的融合與變革
格隆匯 05-17 15:16

格隆匯5月17日丨有投資者向新經典(603096.SH)提問:面對少兒品類受線上零售渠道影響較大的當下,公司對於少兒品類的未來運營如何思考?

新經典回覆:我們認為內容供給及產品品質和生命力是行業發展的核心,同時作為最早進入直播電商渠道的品類,少兒類圖書也面臨低價競爭、家長選品時往往依靠價格信號而缺少參考標準等痛點,所以做好產品的精準傳播與觸達,讓更多的家長和孩子瞭解並真正閲讀公司的作品,是公司需要持續破局的根本所在。公司今年上半年會完成對少兒板塊的重新整合,將積極推進少兒類營銷、銷售體系的融合與變革,通過構建更為精細化的產品組合及精準運營,有效推動少兒品類的發展。

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