百度(09888.HK)李彥宏:過去十年一直投資AI 公司底子豐厚料可獲得更大價值
內媒報道,百度集團-S(09888.HK)創始人、董事長兼首席執行官李彥宏透露,過去十年一直在投資於人工智能(AI),現在公司在該方面擁有豐厚的底子,能夠從生成式AI中獲得更大價值。公司亦希望在生成式AI方面進一步發力,通過生成式AI為產品和服務助力,為用戶帶來更好的體驗。
他又指,AI雲、智能駕駛和生成式AI等技術整合,會帶來巨大的增長機會,可以成為新一代互聯網的入口。未來百度將繼續專注於生成式AI產品文心一言(ERNIE Bot)的迭代和開發,希望將文心一言整合到所有產品和服務中,吸引更廣泛的用戶及客戶,圍繞文心一言建立新生態。
此外,他預期,文心一言會對百度搜索業務提供巨大的補充,為用戶提供更多信息和內容獲取渠道,未來預計廣告客戶將在效果廣告平台上投放更多預算,百度搜索業務勢必將受益於有關趨勢。而文心一言能夠增強公司商業產品的功能,為強化產品銷售提供更多機會。隨著文心一言不斷整合至各個應用程式(App),尤其是搜索App之中,預計用戶參與度和流量將進一步提升,由此支持在線營銷業務營收的增長,預期第二季公司在線營銷收入的增速進一步提高。
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