夢天家居(603216.SH):2023年的主要規劃放在三個方面“樹品牌、強產品、拓流量”
格隆匯5月16日丨有投資者向夢天家居(603216.SH)提問:2023年公司主要的規劃放在哪幾方面?
夢天家居回覆:公司2023年的主要規劃放在三個方面“樹品牌、強產品、拓流量”;“樹品牌”是指夢天品牌的進一步升級,持續提升夢天品牌的知名度和美譽度;“強產品”是指通過對產品戰略長期規劃,打造匹配夢天定位和客户需求的產品矩陣,做強產品;“拓流量”是指通過深耕三大渠道(零售渠道、工程渠道、家裝渠道),同時加大力度對線上引流,實現流量的拓展。
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