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易生活控股(00223.HK)與廣州攜旅訂戰略合作框架協議
阿思達克 05-16 09:27
易生活控股(00223.HK)公布,與廣州攜旅訂立戰略合作框架協議,雙方將建立長期戰略合作夥伴關係,在文商旅品牌數字化業務、品牌傳播廣告業務、文商旅產業供應鏈業務等方面進行全方面合作。雙方同意合作年期為戰略合作框架協議生效日期起計三年,到期後雙方無書面異議自動順延三年。 戰略合作內容包括在文商旅品牌行銷實現數位化及會員權益NFR(非同質化權益)體系化方面展開深入合作,包括但不限於文化創作、知識產權營運、品牌私域行銷、會員權益服務、文旅航空、酒店景區等應用場景;廣州攜旅將任集團的廣告業務代理,提供酒店陣地,進行方案策劃和傳播執行,並進行監播驗收。 集團亦將為廣州攜旅提供供應鏈服務,廣州攜旅則為品牌搭建供應鏈平台,通過集團進行採購及全國性品牌代採。此外,廣州攜旅將協助集團的文旅商品牌入庫其酒店線下零售渠道,通過線下門店場景化體驗銷售,結合酒店客房電視推薦品牌產品,實現品牌營銷效果最大轉化。
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