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涪陵榨菜(002507.SZ):2023年主要工作是品牌煥新及新品鋪市上市,進一步推動品牌年輕化、豐富產品矩陣、拓寬消費羣體
格隆匯 05-12 15:51

格隆匯5月12日丨涪陵榨菜(002507.SZ)於2023年5月11日14:00-17:30接受機構現場調研,問答環節中,就“公司2023年營銷及費用投入規劃”,公司回覆稱,公司2023年主要工作是品牌煥新及新品鋪市上市(包括榨菜升級、下飯菜鋪市營銷、榨菜醬上市與其他新品上市等),進一步推動品牌年輕化、豐富產品矩陣、拓寬消費羣體。總額上,預計2023年銷售費用絕對額較2022年有所增長;方式上,計劃上半年以地面推廣活動為主,下半年再結合具體情況以線上品牌硬廣投放配合地面推廣,通過線上線下聯動拉動新品動銷及精耕榨菜升級。

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