中文在線(300364.SZ):“IP+AI”會成為新一代的內容生產方式,帶來零邊際成本的內容生產,並極大提升生產效率
格隆匯5月10日丨中文在線(300364.SZ)於2023年5月9日參加券商策略會&電話溝通會,互動交流中,就“通過AI跨模態後市場規模空間有多大?”,公司回覆稱,根據中國社科院文學研究所發佈《2022中國網絡文學發展研究報吿》指出國內網絡文學市場規模389.3億元,網絡文學用户規模達到4.92億。而其他IP產品的市場規模都較大,比如動漫市場規模超過了2000億元,短視頻市場規模達到3765億元。對於公司而言,可通過AI實現文字態IP高效低成本轉化成其他模態,打開生產力空間,從而進入新的市場,提高公司業務盈利的多樣化。
“IP+AI”會成為新一代的內容生產方式,帶來零邊際成本的內容生產,並極大提升生產效率。AI降低了內容創作門檻,增加了UGC用户羣體,實現了優質IP的產能釋放,有助於快速提升原著IP的影響力,讓IP價值得到充分開發。
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