湘佳股份(002982.SZ):冰鮮毛利率變化是因為冰鮮銷售渠道結構發生變化
格隆匯5月10日丨有投資者在投資者互動平台向湘佳股份(002982.SZ)提問,“公司過去十年行情很差的時候冰鮮毛利至少也都有30幾,為什麼近兩年冰鮮毛利只有20幾了”
湘佳股份回覆稱,冰鮮毛利率的變化是因為公司冰鮮銷售渠道結構發生了變化,過去公司冰鮮銷售渠道主要以傳統商超為主,公司派駐銷售人員,毛利率相對較高;近幾年,公司拓展了新零售渠道、團購等其他渠道,這些渠道不需要公司長期派駐銷售人員,毛利空間相對較低。公司將側重全國冷鏈物流和終端網點建設,突出終端服務能力。
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