快手電商升級「川流計劃」 今年至少600億流量激勵商家和達人協作
內媒報道,快手電商在引力大會上宣布升級「川流計劃」。快手-W(01024.HK)創始人兼CEO程一笑表示,今年全年將拿出至少600億流量用於激勵商家和達人協作,第二季每天流量至少2億。
根據官方數據,今年首季「川流計劃」給參與的經營者整體帶來的GMV增量超過15%,預計第二季有關數字將達到20%。
快手電商於今年1月宣布推出「川流計劃」,該計劃的本質是通過達人分銷幫助商家定位客戶群,並將該群體精準推薦給商家自播,同時也對分銷達人進行流量獎勵。
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