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吉比特(603444.SH):一季度《一念逍遙》月均迴流用户量同比顯著提升
格隆匯 05-08 14:45

格隆匯5月8日丨吉比特(603444.SH)披露2023年4月投資者調研溝通活動紀要,問答互動環節中,就“《一念逍遙》2023年第一季度收入和利潤同比均有下滑,具體是什麼原因?”,公司表示,經過兩年的運營,《一念逍遙》累計註冊用户數已超2,000萬。自2022年第二季度開始有較為明顯的用户泛化趨勢,即新用户的付費較以往的核心用户低,最終體現為2023年第一季度收入和利潤同比下滑。

雖然存在用户泛化特徵,但《一念逍遙》在人氣方面一直保持得不錯。2023春節期間《一念逍遙》通過品效結合的推廣帶來新增用户破圈和大量老玩家迴流,DAU達到上線以來新高。此外,從迴流數據來看,2023年第一季度《一念逍遙》月均迴流用户量同比顯著提升,顯示出較強的長線運營潛力。

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