元隆雅圖(002878.SZ):推進AIGC技術與元宇宙等創新業務相結合 開拓新玩法和新商業模式
格隆匯5月6日丨元隆雅圖(002878.SZ)在5月5日15:00-17:00業績説明會上表示,公司積極研究和利用AIGC等前沿技術,提升業務流程效率,推動產品創新,目前已有三個方向的應用:1)AIGC+新媒體:謙瑪網絡在新媒體營銷服務IT系統——沃米平台中引入AIGC技術,自主開發QMi等工具,賦能文案及設計創意執行,提升創意產出效率。2)AIGC+元宇宙:積極探索元宇宙業務與AIGC工具相結合的應用場景、創意產品和創新玩法。公司掌握的AIGC圖像工具可以為指定IP定製風格統一的系列形象,在IP衍生品設計和內容製作、元宇宙空間設計、數字藏品創作等方面有廣泛的應用場景。3)AIGC+設計:公司禮贈品創意設計團隊自2022年起已在使用AIGC圖像工具輔助創意設計工作,以拓寬創意思路、提高工作效率。
未來公司將從兩個方面不斷深化AIGC應用:提質增效方面,持續建設和完善公司大中台IT系統,深化AIGC技術在禮贈品創意設計、新媒體營銷創意策劃及文案執行等方面的應用,積累應用經驗,開發及優化相關產品,提升工作效率和客户服務效果。新業務開拓方面,推進AIGC技術與元宇宙等創新業務相結合,利用AIGC技術加速UOVAMETA和禮宇宙空間建設,豐富數字藏品內容創作及權益賦能,開拓新玩法和新商業模式。
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