遙望科技(002291.SZ):目前來看虛擬人直播效率不比一般的店播質量低,時長長能增加顧客進店機會和下單機率
格隆匯5月6日丨遙望科技(002291.SZ)於2023年5月4日15:00-16:10接受機構調研,在問答環節,就“未來虛擬人直播的具體運營思路,以及這個業務對於傳統的真人直播帶貨的影響?”,公司回覆稱,目前虛擬人在行業內的普遍難點是沒有辦法拿實物展示商品,優點是可以代替一些枯燥的直播,比如一些店播,產品少,可以通過虛擬人來拉長直播時長。目前來看我們虛擬人直播效率不比一般的店播質量低,時長長能增加顧客進店機會和下單機率,而且虛擬人可以同時直播,單人成本低。虛擬人替代達播還有很大距離,語音跟文字能達到,但是形象還達不到,對於算力要求非常高。目前研究開發的主要還是2D方向的數字人,也是市面上的主流方向,希望在下一個階段進入3D領域,目前3D成本還是太高。
公司虛擬主播主要是代替生活服務和店播,和行業最優秀的主播還有差距,但是直播時長長最後成績也不錯。
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