巨人網絡(002558.SZ):已組建了AI團隊,負責推動AIGC工具在全公司範圍內各業務場景的普及落地
格隆匯5月6日丨巨人網絡(002558.SZ)近日接受機構調研,問答環節中,就“AI方面,公司具體到了降本及增效兩個層面,請問在這兩個有哪些探索?”,公司回覆稱,在戰略及思想上,公司十分重視AI技術,早在幾年前就發現AI在用户運營及建模分析方面運用廣泛且取得了很好的成績。在業務層面,公司從加快各種AI工具的應用及AI與遊戲玩法相結合兩方面佈局。公司研發團隊廣泛運用“文生圖”工具,人效、產出、以及產品質量均有大幅提升,AI工具的廣泛應用在於提升人效,公司將繼續深化AI工具在各個部門降本增效的過程。公司在利用“遊戲+AI”提升用户體驗、創新遊戲玩法等方面進行了嘗試:
(1)休閒競技賽道:《球球大作戰》具有規則簡單、易於上手和操作簡單等特點,是與AI算法最契合的遊戲類型之一,核心玩法本身容易被AI學習。該產品於五一期間推出的UGC製作工具,可以幫助玩家更快更有效的創造好的地圖或玩法。《太空行動》及其海外版《SuperSus》作為狼人殺類型手遊,與生成式大模型的特點相匹配,公司正在積極探索其玩法與AI技術的有機結合。
(2)“征途”賽道:賽道多款MMORPG遊戲已啟動智能NPC的探索,包括玩家與NPC對話文字、表情、語音的AI自由生成,及基於對話內容做出合適的邏輯行為反饋。公司計劃通過AI技術觀察和收集能夠反映玩家行為和決策過程的數據,使用各種機器學習算法,如深度學習,強化學習和決策樹等選擇適合的AI算法,根據遊戲規則和環境進行建模,並通過反饋,不斷優化和改進AI模型,以期實現與玩家形成多樣化的擬真交互。
除此之外,公司員工在積極擁抱AI技術、使用AI工具,公司已組建了AI團隊,負責推動AIGC工具在全公司範圍內各業務場景的普及落地,以期降低研運成本,提高研發效能。
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