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美團五一線上消費較2019年同期增逾1.3倍 「夜遊經濟」成旅遊增長新引擎
阿思達克 05-04 07:06
美團(03690.HK)公佈2023年五一消費數據顯示,隨着年輕羣體成爲旅遊市場的主力軍,各類新潮玩樂項目蓬勃發展,進一步帶「旺」五一期間的旅遊消費。五一假期首三日,全國生活服務業線上日均消費規模較2019年同期增長133%。 「夜遊經濟」成旅遊增長新引擎,期間全國夜間消費規模佔比達55%,較去年上漲134%。武漢、上海、南京、成都及杭州成「夜間遊玩」搜索熱度最高的城市。 分地域來看,北京、上海、深圳、廣州及成都五地消費規模位居全國前五名。美團及大衆點評數據顯示,假期首三日門票訂單量高峯較今年春節增長78%,長線出行的住宿訂單量較2019年增長超40%。 餐飲方面,五一餐飲業火爆是國內消費市場強勁復甦的縮影。全國餐飲消費規模較2019年增長92%。
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