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芒果超媒(300413.SZ):小芒電商是公司長視頻價值拓展的主平台之一
格隆匯 04-27 15:19

格隆匯4月27日丨芒果超媒(300413.SZ)在4月25日15:00-16:00業績説明上表示,有投資者問到“從內容變現的角度,如何預期未來長視頻行業盈利模式的拓展空間?”公司迴應,小芒電商是公司長視頻價值拓展的主平台之一。小芒是芒果TV長視頻商業化價值拓展並形成閉環的重要組成部分,是公司多元化滿足合作伙伴需求,助其真正實現品效銷合一的重要抓手。通過小芒,我們能實現長視頻內容價值和客户實際需求的進一步互利共贏。面對愈發激烈的市場競爭,公司一方面持續將頭部內容IP品牌化,另一方面就是積極通過小芒電商將新的內容相關產品銷售渠道徹底打通。為使小芒團隊快速成長和吸納優秀人才,公司推出了《100道光芒》節目並取得良好效果。與此同時,公司通過頭部IP的帶動效應,在小芒上推出了《大偵探》《密室大逃脱》《聲生不息》《嚮往的生活》等相關產品。通過小芒,公司希望打造出獨特的生活方式引領力,這將是長視頻重要的價值變現增長點。

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