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《大行報告》野村下調京東-SW(09618.HK)目標價至231元 評級「買入」
野村發表研究報告指,內地互聯網行業自2月份開始復甦,惟該板塊復甦進度不平衡,年初至今,電商及廣告業一直落後,而本地服務則表現跑贏大市。該行認爲,電商及廣告業復甦緩慢,或主要因內地消費者及企業對其前景的信心仍疲軟。 該行指,三年疫情令大部分企業及居民節省現金流,以應付不時之需,若要令他們消費行爲回覆至疫前的正常水平,這或需時及宏觀環境持續復甦。根據央視市場研究(CTR)的數據顯示,今年首兩月內地廣告支出由去年跌11.8%收窄至6.7%的跌幅,惟仍處於下跌趨勢。 該行將京東-SW(09618.HK)目標價由276元下調至231元,並維持其評級爲「買入」。
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