嶺南股份(002717.SZ):公司持有23.3%股份的新三板公司微傳播,其業務涵蓋直播帶貨等互聯網商業新業態
格隆匯4月20日丨有投資者在投資者互動平台向嶺南股份(002717.SZ)提問,“貴公司在數字化營銷方面的表現如何?是否有任何新的線上營銷或數字化銷售的策略?”
嶺南股份回覆稱,公司持有23.3%股份的新三板公司微傳播,其業務涵蓋MCN、互聯網營銷、直播帶貨,電商服務等互聯網商業新業態。 公司主動擁抱大數據發展新時代,積極佈局數字化轉型。公司子公司恒潤集團加入全國文化大數據交易中心,以專業的數據交易服務商、職業的數據交易授權方/賣方的身份進場,從事文化大數據的確權與交易業務;並與騰訊圍繞數字經濟領域開展長期戰略合作,在更多賽道上佈局。未來數字產業市場潛力巨大,發展勢頭強勁,公司會充分發揮各方的技術和資源優勢,大力探索和發展數字經濟業務,通過“線上+線下”聯動,打造數字營銷發展新格局。
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