新城市廣場復活節推廣費增至500萬元 料4月人流及生意額將按年升逾20%
新地(00016.HK)旗下的沙田新城市廣場今年斥資500萬元活動推廣費,以大熱的「罐頭豬LuLu」打造日系賞櫻主題的節日佈置,並與HomeSquare攜手推出消費券早鳥優惠。
新地代理租務部副總經理許嘉雯表示,隨著本港3月起全面撤銷口罩令,市民外出購物及用膳的意欲大大提升,帶動新城市廣場的人流及營業額重回疫前的水平。
為延續4月份消費券發放的勢頭,商場今年復活節推廣費亦加碼50%,斥500萬元打造「LuLu豬x豬咪春日櫻花祭」,讓留港消費的市民也可體驗日本櫻花祭,亦會推出不同類型的LuLu豬限定禮品,吸引粉絲們打卡購物,達至提振消費作用。
她續指,以往每逢政府派發消費券均成功催旺商場整體消費氣氛,而隨著本港邁向疫後全面復常,有信心今次消費券對提振零售業的成效將更加顯著;在長假期及消費券的利好因素帶動下,我們預料新城市廣場4月的人流及生意額按年升20%,當中以餐飲、超市百貨、AV、珠寶鐘錶及美妝產品最為受惠。
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