五糧液(000858.SZ):產品體系方面堅持三個“雙輪驅動”不變,渠道方面提出“三個傾斜”
格隆匯4月2日丨五糧液(000858.SZ)披露2023年3月21日-28日投資者關係活動記錄表,銷售方面,公司表示,產品體系方面。公司堅持三個“雙輪驅動”不變,即:“五糧液與五糧濃香酒”“五糧液主品牌與文化酒”“八代五糧液與經典五糧液”的雙輪驅動。
渠道方面。公司提出“三個傾斜”,即新增計劃量向高質量動銷區域傾斜;向新拓展渠道傾斜;向文化酒、創藝酒、封藏酒、老酒等個性化產品傾斜。
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