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海爾智家(06690.HK)年度純利增12.5%至147.11億元,發揮高端品牌優勢放大單用户價值

格隆匯3月31日丨海爾智家(06690.HK)發佈2022年度業績,2022年海爾智家再次交付了歷史最好業績,全球營業收入達到2434.85億元,增長7.2%;公司股東應占溢利147.11億元,較2021年增長12.5%。擬派每股股息人民幣0.566元。

收入增長原因:(1)發揮高端品牌優勢放大單用户價值;大力推廣三翼鳥場景品牌,促進套系化、場景化方案銷售,增加用户成交額;(2)依託全球化供應鏈體系與研發平台,深耕海外市場網絡,上市引領產品,提升海外產品價格指數,增加市場份額;(3)積極拓展乾衣機、洗碗機、熱泵、家用清潔機器人等新品類,打造第二增長曲線。

純利增長的原因:(1)2022年毛利率達到30.6%,較2021年持平。其中,國內市場受益於產品結構提升、全球化平台研發、採購與研發端數字化變革、下半年大宗原材料價格下降,毛利率同比提升;海外市場採取的產品結構優化、價格提升等舉措帶來的積極影響部分被大宗材料價格的上升所抵消,毛利率同比回落。(2)2022年集團銷售及分銷費用佔收入比率為15.9%,較2021年優化0.2個百分點。銷售費用率優化得益於公司推進數字化變革,營銷資源配置、物流配送及倉儲運營等效率提升。(3)2022年集團的行政開支佔收入比率為8.9%,與2021年的8.9%持平。一方面集團堅定推進數字化運營轉型,通過全流程上數字化平台,優化業務流程,提升組織效率,貢獻行政費率優化0.2個百分點;另一方面集團增加IoT、大數據應用以及能源效率的研發投入,提升了智能化競爭力,使得行政費用率上升0.2個百分點。

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