陽光保險(06963.HK)2022年淨利潤達48.8億元 內含價值增長8.0%
格隆匯3月29日丨陽光保險(06963.HK)公吿，截至2022年12月31日止年度，公司全年實現總收入1,285.8億元，同比增長7.2%。內含價值1,012.7億元，較上年末增長8.0%。歸屬母公司股東的淨利潤48.8億元。陽光人壽新單期繳保費收入147.5億元，同比增長9.3%；一年新業務價值30.2億元，同比實現正增長。陽光財險保費收入403.8億元，承保實現盈利。2022年末，集團有效客户數約3,288萬。
陽光人壽代理人渠道堅持高質量轉型發展，實施差異化管理與隊伍分層經營，提升隊伍分客羣經營能力，致力於打造與客羣相匹配的代理人團隊。2022年，代理人渠道實現總保費收入158.1億元，同比增長4.8%，其中新單期繳保費收入29.3億元，同比增長6.7%。人均產能約1.4萬元，同比增長13.9%。達到MDRT標準的人數同比增長31.4%。代理人渠道堅持隊伍結構優化，推動優增優育，實施新人客户經營項目，提升新人客户經營能力，實現隊伍的健康發展與轉型。2022年，新人人均產能約1.1萬元，同比提升13.1%。
同時，自2020年以來，陽光人壽實施中心城市、省會城區突破項目，在一二線城市，全力打造了一支可服務中高淨值客羣的過千人的精英銷售隊伍。2022年，該隊伍大專及以上學歷佔比超過80%，人均產能約3.0萬元，是整體代理人隊伍的2.1倍。
2022年，銀保渠道實現總保費收入453.0億元，同比增長16.0%，其中新單期繳保費收入113.1億元，同比增長14.9%。網均產能約6.6萬元，同比增長24.7%。
陽光人壽堅持以客户為中心的經營理念，圍繞客户家庭全生命週期，實施縱橫計劃，不斷完善保險+服務產品及生態服務體系建設。截至2022年末，有效客户數1,495萬。與此同時，通過深入洞察客户需求，在中高端客户經營上取得一定突破，有效保單累計首年標準保費15萬及以上的客户數增長28.3%，有效保單累計首年標準保費5萬及以上的客户數增長18.5%。
陽光人壽業務品質持續優化，保費繼續率有所提升。2022年13個月保費繼續率90.5%，同比提升3.5個百分點；25個月保費繼續率78.5%，同比提升1.8個百分點。
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