《大行報告》國泰君安:內地網遊版號密集發放 料產品周期加速啟動
國泰君安發表報告指,內地3月進口及國產版號密集下發,版號常態化思路明確,產品周期加速啟動推動行業復甦,推薦股份包括騰訊(00700.HK)、嗶哩嗶哩-SW(09626.HK)、心動公司(02400.HK),受益標的網易-S(09999.HK)。
該行指,首批進口版號超預期下發,國產版號再證常態化思路。本批進口遊戲版號共下發27款,版號數量較上一批環比平穩。下發時點上,進口版號自去年12月恢復下發,一度中斷548天,此次下發時點較歷年各批次下半年或年末時點有所前移,較上次發布時隔僅3個月,進口版號常態化思路逐步展現。
國泰君安提到,本批國產版號共下發86款遊戲,去年11月至今年1月分別下發84/88/87款,單批次版號數量基本穩定。版號節奏方面,國產版號自去年11月以來每月穩定發放,版號發放常態化得到進一步驗證。產品類型方面,版號結構延續多元化趨勢,本批休閒益智遊戲佔15款,戰術、競技、動作、沙盒等多款中重度遊戲獲批,打消市場對於品類和玩法的疑慮。
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