百度(09888.HK)何俊傑:AI 創作時代 創作者將迎來三重新機會
內媒報道,百度(09888.HK)資深副總裁、百度移動生態事業群組(MEG)總經理何俊傑在「2023百度內容生態共生大會」上表示,「AI 創作時代」到來,創作者將迎來三重新的機會,包括新的流量風口、新的內容生產力革命、新的多元變現藍海,而百度將與廣大MCN機構和創作者一起擁抱「AI 創作時代」,讓AI技術賦能內容創作、分發和變現的全流程。
他認為,如今AIGC就是創作者手中的那支神筆。在AIGC的幫助下,創作的效率將大大提高,創作的門檻將會無限降低,創作的想像力持續延伸。未來,AIGC工具將會成為創作者最得力的搭檔、最核心的標配,而且使用門檻會比滑鼠鍵盤還要低。
此外,何俊傑指百度要與創作者們一起挖掘內容消費場景的「聚寶盆」,還要用AI修一條內容變現的「高速路」。接下來,百度移動生態將會全面整合生成式AI,推出內容創作的一站式AI創作平台、AI筆記等系列AIGC產品。
他又指,AI創作時代之於創作者,是蛋糕變大而不是變小,是機會更多而不是更少。它不是危機,而是生機。AI的每一次創新與進化也都是為了提高社會生產力,為人類帶來更多的自由與可能。
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