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據報京東超市實施三大變革 「低價驅動」成立POP業務部
據《上海證券報》從京東(09618.HK)(JD.US)確認,京東超市將在文化意識、組織架構及生態建設上實施三大變革,全面升級開放平臺業務。在組織架構方面,京東超市已將原各事業部下設的POP部門整合升級,成立POP業務部,由集團副總裁掛帥帶隊。 變革後,自營模式將被視爲京東超市生態里的一個普通商家,開放平臺將實現更公平的流量分發機制。「價格」將成爲消費者在搜索等各類場景下的首要排序因子,從而讓「好價格」獲取最多流量。而商家在獲得流量傾斜和銷售爆發後,可以進一步降低成本,給到消費者「更好價格」,從而實現價格與流量的正循環。「低價驅動」是此輪京東超市開放平臺業務商家扶持舉措的核心邏輯。
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